Using More Than Words

How many messages can you cram into a 60 second spot? Really, as many as you want, but if you want to be effective probably max two messages per 30 seconds. The beauty of communicating to consumers is non-verbal messages can be far more powerful and engaging than a radio spot. For advertisers, it tends to be very convenient (but also challenging) when online banners and billboards need to be developed. Below is a good example of how a billboard should be executed, you can see the Hot Wheels billboard, from Bogota, Colombia, communicates speed, exhilaration and fun without using any words. There is beauty in simply communicating with visuals.