untold truth about consumers

Building brands through actionable consumers insights. Untold Truth about Consumers provides marketing and advertising professionals with a comprehensive and intelligent approach to better target consumers in the U.S.

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How will Ford Go Further?

June 20, 2018

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IHOb hopped Marketing 101

June 14, 2018

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Think Brand Experiences

June 12, 2018

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Targeting By Generation Just Won’t Work

October 07, 2015

Account Planning Baby Boomers +2 Generation X Generation Y Millennials Segmentation Strategy.

Account Planning Baby Boomers Generation X Generation Y Millennials Segmentation Strategy.

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The Death of McKinsey's Consumer Decision Journey.

September 30, 2015

Advocacy. Consumer Journey Loyalty Path to Purchase + Purchase Funnel

Advocacy. Consumer Journey Loyalty Path to Purchase Purchase Funnel

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Creating Differentiation

August 29, 2012

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Alfonso Marquez: I am an experienced Strategist and research analyst with more than 15 years of experience in international, cross-platform account planning and market research. Whether it’s broadcast, print, digital, or mobile, working in Europe, Mexico, Latin America and the U.S. has not only provided me an advantageous, “big picture” view of the marketplace and emerging trends, but a true global perspective of strategic marketing without labels or boundaries.

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Labels

Account Planning
Advertising
Advocacy.
Baby Boomers
Consumer Insights
Consumer Journey
Generation X
Generation Y
Hispanic
Loyalty

Management
Marketing
Millennials
Path to Purchase
Peter F. Drucker
Purchase Funnel
Segmentation
Strategic Management
Strategy
Strategy.

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