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Showing posts from October, 2015

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Targeting By Generation Just Won’t Work

October 07, 2015

Account Planning Baby Boomers Generation X Generation Y Millennials Segmentation Strategy.

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Alfonso Marquez: I am an experienced Strategist and research analyst with more than 15 years of experience in international, cross-platform account planning and market research. Whether it’s broadcast, print, digital, or mobile, working in Europe, Mexico, Latin America and the U.S. has not only provided me an advantageous, “big picture” view of the marketplace and emerging trends, but a true global perspective of strategic marketing without labels or boundaries.

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Account Planning
Advertising
Advocacy.
Baby Boomers
Consumer Insights
Consumer Journey
Generation X
Generation Y
Hispanic
Loyalty

Management
Marketing
Millennials
Path to Purchase
Peter F. Drucker
Purchase Funnel
Segmentation
Strategic Management
Strategy
Strategy.

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